The integrated model for non-linear growth.
Built for Entrepreneurs
chasing meaningful outcomes.
UBR DISRPTVE is a venture builder for consumer brands that want to scale profitably. We back founders launching new ventures and operators reigniting established ones.
UBR Brings
The capital and the muscle.
A capital and operating advisory founded by Binoy Khimji. Institutional capital access, multiple consumer ventures built and scaled, and deep distribution intelligence across India. Anchored in the Cornerstone Group ecosystem.
CAPITAL
OPERATIONS
DISTRIBUTION
DISRPTVE Brings
The brand and the audience.
A marketing and communications agency built by Ashish Chowdhry and Kaushik Sundararajan. Over a decade of brand strategy across Indian consumer categories, with deep access to celebrity and creator talent. Built by serial entrepreneurs who have raised capital and scaled multiple businesses themselves.
TALENT
BRAND
AUDIENCE
[The context]
India's consumer market is about to double.
The doubling market will not save the current playbook.
CAC is broken, margins are leaking, 90% of new D2C brands fail in year one.
The winners will be the brands that find a different model before the wave breaks.
Consumer market by 2030
Brand unlock
Median age
E-commerce users by 2030
Digital GMV by 2030
$4.3T
$600B
28
3x
$350B
India's spending becomes the world's second largest, expanding 46% from 2024.
Structural shift from unbranded retail creates white space for new players.
Versus 39 in China. A young, aspirational population drives global consumption.
Online shoppers more than triple, building a vast accessible marketplace.
Reaches the same scale as Brazil's full retail sector today.
[what we do]
Three ways to engage.
01. Fundraise
We shape the investment story, build the data room, run the process, and close the round. Diligence costs are covered by the client if financial cleanup is required.
02. Strategic Advisory
Long-term advisory seat with celebrity co-ownership structured into the same deal. Brand architecture, talent activation, and the systems that turn the signing into a moat.
03. Venture Build
Our deepest engagement. We embed across all five pillars from day one. Sweat-equity hybrid available for early-stage brands with reduced cash retainers.
[Selected work]
Brands we have backed.
Capital and celebrity, structured as a single move. Strategic advisory anchored to talent. A full-stack engagement that compounds.
Built to scale brands
the right way.
Old playbook: buy customers, build the brand later. We invert it. The talent we bring into a brand as a co-owner already owns the audience the brand wants to sell to.
Trust shows up before the spend. CAC bends. Repeat purchase rises. The brand stops renting attention and starts owning it.
But trust alone is not a business. To turn it into profitable scale, five capabilities have to work as one.
Talent
Capital
Design
Strategy
Distribution
Sustainable Scale